Creative agency Boldspace has won The Creative Shootout 2025, held on Thursday 30 January at the BAFTA 195 Picadilly.
The Boldspace team walked away with a £10,000 prize, as well as a £350,000 media fund – the shootout’s largest ever – to stage and promote their winning campaign for The Creative Shootout’s charity of the year, Epilepsy Action.
The campaign will be launched later this year, with the aim to “shatter the stigma” around epilepsy and make it “impossible to ignore”.
Boldspace was one of six finalist agency teams selected by a high-profile judging panel in late 2024 to take part in the shootout.
Epilepsy Action’s chief executive, Rebekah Smith, explained that the shootout represented an “important opportunity” for the 630,000 people living with epilepsy in the UK. She said: “We were looking for bold, ambitious thinking from the teams, and we certainly got that.”
At the event in London, the six teams were briefed earlier in the day by Rebekah. The teams were asked to bring epilepsy into the cultural conversation in a way that transforms lives. As well as Boldspace, Brands4Life, Muckle Media, PHA, Propellernet and Skylark Media took part.
The finalists had four hours to work on their creative campaign and each had eight minutes to pitch their ideas back in the evening in front of a live audience of hundreds of people, as well as the judging panel.
Rebekah added: “The campaign that Boldspace presented really stood out and we can’t wait to work with them to bring the campaign to life in 2025. We’re also really grateful to everyone who took part.”
Founder of The Creative Shootout, Johnny Pitt, said: “It’s 10 years since the Shootout launched and this year’s theme of ‘hidden disabilities’ and the cause of epilepsy made this probably our grittiest ever programme.
“The winning campaign from Boldspace will help shatter the terrible stigma of those living with epilepsy.”
The media fund for the winning campaign has been donated by partners, including The Guardian, Clear Channel, JCDecaux, Google, Acast, OnePoll, 72Point and markettiers.
Epilepsy Action is celebrating its 75th anniversary this year.
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